1
Start With Why says that great companies, organizations, and leaders are those who first understand their 'Why' - their purpose, cause, or reason for existing. Simon Sinek shows how leading companies like Apple inspire extraordinary loyalty with a strong focus on 'Why' they do what they do, not 'What' they sell, or 'How' they do things.
2
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a must-read classic in the marketing world. It reveals that branding success comes from being first and unique in the market, not from having the best product. A practical guide loaded with examples from Coca-Cola, Apple, Toyota, etc.
3
"Building a StoryBrand" by Donald Miller teaches business owners how to clarify your message using storytelling principles. It outlines a seven-part framework to help brands create a clear, compelling narrative that resonates with your customers. This makes sure your message captivates attention, is understood easily, and drives more sales.
4
"Pour Your Heart Into It" by Howard Schultz, the former CEO of Starbucks, is a memoir that details the story of how Starbucks grew from a small coffee shop in Seattle into a global brand. The book combines Schultz's personal journey with the principles and values that guided him in building Starbucks, emphasizing the importance of passion, perseverance, and authenticity in business.