The 48 Best Business Books of All Time (2024)

Zero to One is about the future of technology and a guide for startup business founders. Peter Thiel is a billionaire entrepreneur and investor that shares many unconventional ideas. He says entrepreneurs should avoid competition. Instead build a (legal) monopoly selling something completely new and incomparable.

Why should you read it? If you're trying to come up with an innovative new business idea, or if you're struggling to stay afloat in an overcrowded market, Peter Thiel's "Zero to One" may be your life jacket. Peter Thiel, the entrepreneur and investor behind major names like PayPal, Facebook and Palantir — challenges us to think about creating something so unique it goes from zero (nonexistent) to one (the first of its kind). This isn't about following trends; it's about setting them. This book urges you to look where others don't and think differently. 🏆

"The Lean Startup" by Eric Ries is about how to build new startup businesses smarter, using lean and agile methods. It emphasizes launching a Minimum Viable Product, gathering customer feedback with scientific tests, and pivoting based on insights. This approach helps quickly develop valuable products that truly benefit customers.

Why should you read it? If you're banging your head against the wall trying to make your startup work, "The Lean Startup" can give you a much-needed plan for success. Eric Ries flips traditional business launch strategies upside down, arguing for a smarter, not harder, approach. It's all about building a minimal product, getting it out there fast, "failing fast," and then tweaking it based on real feedback. (Rather than perfecting something in a vacuum and hoping it flies.) Think of it like playing a video game where you get a bunch of lives to keep trying. 🎮

The E-Myth Revisited by Michael E. Gerber is a crucial read for entrepreneurs, explaining why 80% of small businesses fail and offering invaluable strategies for success. It teaches how to get your business to run without you, using systems and processes, that reduce your work and stress. It shows how to work ON your business, not just IN it.

Why should you read it? Decades after it was published, this book continues to be a much-recommended bestseller for entrepreneurs worldwide. Its evergreen popularity is proof of the timeless business wisdom packed inside. If you’ve ever questioned why running your “dream business” feels more like working a nightmare 80-hour-per-week job, then this book is what you need! It’s like having a business coach in your pocket, telling you exactly HOW to work smarter rather than harder. (Hint: by building systems in your business.)

Traction explains an 'operating system' that can help entrepreneurs achieve more control and organization in your business. Gino Wickman has assembled many practical management tools including: a 10-year vision, a people-grading chart, a data dashboard, a systems documentation method, and 90-day priorities called "Rocks."

Why should you read it? If you're burning out trying to push your small business beyond the startup phase and into real, sustainable growth, "Traction" by Gino Wickman may be right for you. Wickman cuts through the noise with the Entrepreneurial Operating System (EOS), a clear framework that has helped many business owners stop spinning their wheels; and finally gain the grip to drive their business forward. 🛞

The Millionaire Fastlane is about getting wealthy and retiring in 10 years rather than 40 years. At first the title may sound unrealistic, but MJ DeMarco offers hard-earned business wisdom based on his success making millions of dollars after building a limousine booking website.

Why should you read it? Reading 'The Millionaire Fastlane' is like having an exhilarating chat over coffee with a funny friend who also happens to be your millionaire mentor. Half the time, you'll be cracking up; the other half, you'll be scribbling down money-making ideas. It's a compact blast of inspiration for anyone ready to speed up their entrepreneurial journey.

Never Split the Difference shows how to win negotiations and communicate more influentially. Chris Voss perfected his techniques over 25 years at the FBI, negotiating with kidnappers and terrorists. He says we should work with emotions not just reason, demonstrate empathy, use open-ended questions and educate ourselves about cognitive biases.

Why should you read it? "Never Split the Difference" offers a thrilling ride into the world of elite negotiation, straight from the mind of an ex-FBI expert. Chris Voss takes you inside high-stakes negotiations, revealing strategies that can help you in both your professional and personal life. Imagine understanding the psychology of negotiation well enough to confidently buy a car, discuss a raise, close that important business deal—or even convince your friends to finally try that sushi restaurant you love. 🍣

"How to Win Friends and Influence People" by Dale Carnegie is a classic self-help book that offers practical tips for better communication and relationships. It teaches key principles for handling people, making friends, influencing others, and becoming a respected leader. The book highlights the importance of empathy, respect, and appreciation.

Why should you read it? The book is filled with timeless wisdom on how to build meaningful relationships and influence people positively. It's not just about making friends but also about becoming a better communicator and leader. I found the real-life examples and practical tips incredibly useful in both my personal and professional life. You should definitely read it to enhance your social skills and become more effective in your interactions.

Start With Why says that great companies, organizations, and leaders are those who first understand their 'Why' - their purpose, cause, or reason for existing. Simon Sinek shows how leading companies like Apple inspire extraordinary loyalty with a strong focus on 'Why' they do what they do, not 'What' they sell, or 'How' they do things.

$100M Offers by Alex Hormozi teaches business owners how to create irresistible offers that sell better and at higher prices. He explains how to increase revenue by raising the perceived value of your product or service, using strategies like premium pricing, risk-free guarantees, stacking, bonuses, scarcity, and exclusivity.

Why should you read it? At the heart of every business is the offer——what you're essentially saying is, "Hey, give me your money, and I'll give you something cool in return." This book is packed with many powerful strategies that will transform your approach to sales and pricing. The end result? To show you how to "make people an offer so good they would feel stupid saying no." Along the way, you'll enjoy Hormozi's communication style, which is direct, blunt, but often hilarious.

$100M Leads by Alex Hormozi is a book about how to increase sales by getting more engaged leads. It teaches us how to create a valuable lead magnet, cold contact people you don't know, build a large audience of followers, scale advertising profitably, build an affiliate program, and much more.

Why should you read it? If you're on the hunt for a game-changer in the world of business and lead generation, look no further than "$100M Leads" by Alex Hormozi. Why listen to Hormozi? Because he's not just another self-proclaimed business expert; he's a doer who has built and sold businesses. This book is a deep dive into actionable strategies that Hormozi himself has used to skyrocket his companies' growth. With his straightforward style and real-world examples, Hormozi cuts through the noise, offering clear, direct instruction to up your sales game.

The 4-Hour Workweek is about building a passive income business so we can escape the usual 40-hour workweek, and design our ideal lifestyle. Tim Ferris also shows how we can improve our productivity by following the 80/20 rule and a 'low information diet.'

Why should you read it? This book is practically the bible of the "digital nomad" movement, where some people figured out how to work from their laptop anywhere in the world. To most people it sounds like a complete fantasy: Imagine traveling the world, indulging your curiosity, all while your business runs itself. But Tim Ferriss shares many inspirational case studies of people who have done it successfully. It's kind of like finding out that unicorns are real—and they know how to code websites! This book has opened the eyes of countless people that a radically different, unconventional type of lifestyle is possible.

Influence is about six principles of persuasion useful for sales, marketing, and negotiation. Professor Robert Cialdini backs his ideas with a lot of science research. The six principles are: reciprocity, commitment and consistency, social proof, liking, authority and scarcity.

Why should you read it? Influence may be the greatest marketing book of all time. But more than that, like a secret playbook of the human mind—a deep dive into our decision-making process. Think of it as a crash course in "Why did I just agree to that?" or "Why did I just buy that?" It's a must-read, whether you are a marketer, salesperson, or you just want to communicate with more influence. By the end, you'll understand why we say "yes" to things that make no sense, from buying stocks we know nothing about to subscribing to that cheese-of-the-month club. 🧀

"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne introduces a groundbreaking approach to strategic business planning, focusing on creating uncontested market spaces (Blue Oceans) rather than competing in overcrowded markets (Red Oceans).

Why should you read it? Imagine that instead of focusing on beating your competitors, you could create a whole new market space where you had none? It's an idea that is both liberating and compelling. Through numerous case studies, these authors show how it has been done in the past and how we may be able to create our own Blue Ocean. This book is a must read for anyone who wants to be an innovator and redefine their market so they can win.

Shoe Dog is an inspiring story of entrepreneurship from Nike's founder Phil Knight. He started as a regular kid who loved running and built the largest sportswear brand ever. But there were many challenging times that Nike barely survived.

DotCom Secrets is a guide to building a successful online business using marketing funnels. Russel Brunson teaches how to grow an online audience with email marketing, multiply profits with "value ladders," and even provides exact scripts to create our own sales videos.

Why should you read it? Russell Brunson is the marketing brain behind the multi-million dollar software company ClickFunnels. In this book, he goes far beyond the basics, providing dozens of templates for effective sales funnels that can change the game for your online business. It's a must-read for anyone serious about digital marketing, and probably contains more useful info than most thousand-dollar courses.