Best Business Books: 28-Day Challenge for Entrepreneurs & Business Owners

Want to rapidly grow your business? These are the best business books ever written—carefully selected to help you master strategy, management, and growth principles in just 28 days.

Day 1

The 7 Habits of Highly Effective People is about becoming more effective at reaching our goals and leading others.

Stephen Covey says his teachings are based on timeless principles like personal responsibility, empathetic listening, and treating others with fairness.

"Most people do not listen with the intent to understand; they listen with the intent to reply." —Stephen Covey

Why read it?

This book teaches 7 key principles that you can apply to almost any area of life, kind of like a Swiss Army knife for personal development.

Stephen Covey shifts focus from the surface-level pursuits of busyness and status to the character ethic - which says true success is about who we are, not just what we achieve.

After all, being busy isn't a personality trait, no matter how much we pretend it is on social media. 🤷‍♂️

Day 2

"How to Win Friends and Influence People" by Dale Carnegie is a classic self-help book that offers practical tips for better communication and relationships.

It teaches key principles for handling people, making friends, influencing others, and becoming a respected leader.

The book highlights the importance of empathy, respect, and appreciation.

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." —Dale Carnegie

Why read it?

The book is filled with timeless wisdom on how to build meaningful relationships and influence people positively.

It's not just about making friends but also about becoming a better communicator and leader.

I found the real-life examples and practical tips incredibly useful in both my personal and professional life.

You should definitely read it to enhance your social skills and become more effective in your interactions.

Day 3

Think and Grow Rich is about more than money—it's about getting what we want in life.

Napoleon Hill interviewed 500+ successful people (like Henry Ford and Thomas Edison), identifying a 13-step formula for achievement, which includes 1) a burning desire, 2) a definite plan, and 3) persistence past failure.

"The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat." —Napoleon Hill

Why read it?

Okay, this book may seem a bit 'out there' to some people because of its focus on using imagination and positive thinking to top into the mystical law of attraction.

Some people will love it and others will think it's straight up bonkers.

This isn't your cut-and-dry financial planning book.

So, if you're looking for straightforward budgeting tips, this might not be your cup of tea.

But hey, who knows?

Maybe your good vibes will help you attract the perfect accountant into your life...

Day 4

"Rich Dad Poor Dad" by Robert Kiyosaki shares financial secrets that rich people teach their kids about money, investing, and building wealth.

You'll learn how to make money work for you in smart ways, like by investing and owning businesses.

This approach is contrasted to the more traditional path of relying on a job and paycheck.

"The poor and the middle class work for money. The rich have money work for them." —Robert Kiyosaki

Why read it?

This book shows you why making money isn't just about getting a paycheck—it's also about finding smart ways to make your money work for you.

Why is this book so popular?

Because financial concepts are usually pretty boring, but Kiyosaki makes financial literacy fun by illustrating important ideas with stories from his childhood.

Day 5

Zero to One is about the future of technology and a guide for startup business founders.

Peter Thiel is a billionaire entrepreneur and investor that shares many unconventional ideas.

He says entrepreneurs should avoid competition.

Instead build a (legal) monopoly selling something completely new and incomparable.

"The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors." —Peter Thiel

Why read it?

If you're trying to come up with an innovative new business idea, or if you're struggling to stay afloat in an overcrowded market, Peter Thiel's "Zero to One" may be your life jacket.

Peter Thiel, the entrepreneur and investor behind major names like PayPal, Facebook and Palantir — challenges us to think about creating something so unique it goes from zero (nonexistent) to one (the first of its kind).

This isn't about following trends; it's about setting them.

This book urges you to look where others don't and think differently. 🏆

Day 6

The E-Myth Revisited by Michael E. Gerber is a crucial read for entrepreneurs, explaining why 80% of small businesses fail and offering invaluable strategies for success.

It teaches how to get your business to run without you, using systems and processes, that reduce your work and stress.

It shows how to work ON your business, not just IN it.

"That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work." —Michael E. Gerber

Why read it?

Decades after it was published, this book continues to be a much-recommended bestseller for entrepreneurs worldwide.

Its evergreen popularity is proof of the timeless business wisdom packed inside.

If you’ve ever questioned why running your “dream business” feels more like working a nightmare 80-hour-per-week job, then this book is what you need!

It’s like having a business coach in your pocket, telling you exactly HOW to work smarter rather than harder. (Hint: by building systems in your business.)

Day 7

"The Lean Startup" by Eric Ries is about how to build new startup businesses smarter, using lean and agile methods.

It emphasizes launching a Minimum Viable Product, gathering customer feedback with scientific tests, and pivoting based on insights.

This approach helps quickly develop valuable products that truly benefit customers.

"A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty." —Eric Ries

Why read it?

If you're banging your head against the wall trying to make your startup work, "The Lean Startup" can give you a much-needed plan for success.

Eric Ries flips traditional business launch strategies upside down, arguing for a smarter, not harder, approach.

It's all about building a minimal product, getting it out there fast, "failing fast," and then tweaking it based on real feedback. (Rather than perfecting something in a vacuum and hoping it flies.) Think of it like playing a video game where you get a bunch of lives to keep trying. 🎮

Day 8

The 4-Hour Workweek is about building a passive income business so we can escape the usual 40-hour workweek, and design our ideal lifestyle.

Tim Ferris also shows how we can improve our productivity by following the 80/20 rule and a 'low information diet.'

"If you are insecure, guess what? The rest of the world is, too. Do not overestimate the competition and underestimate yourself. You are better than you think." —Tim Ferriss

Why read it?

This book is practically the bible of the "digital nomad" movement, where some people figured out how to work from their laptop anywhere in the world.

To most people it sounds like a complete fantasy: Imagine traveling the world, indulging your curiosity, all while your business runs itself.

But Tim Ferriss shares many inspirational case studies of people who have done it successfully.

It's kind of like finding out that unicorns are real—and they know how to code websites!

This book has opened the eyes of countless people that a radically different, unconventional type of lifestyle is possible.

Day 9

Getting Things Done is a system to help us be more organized and productive.

It basically turned into a popular movement during the early 2000's.

David Allen says we can feel in control of our busy work lives, simply by learning to manage our daily tasks effectively.

"Your mind is for having ideas, not holding them." —David Allen
Day 10

The Millionaire Fastlane is about getting wealthy and retiring in 10 years rather than 40 years.

At first the title may sound unrealistic, but MJ DeMarco offers hard-earned business wisdom based on his success making millions of dollars after building a limousine booking website.

"Stop thinking about business in terms of your selfish desires, whether it's money, dreams or "do what you love." Instead, chase needs, problems, pain points, service deficiencies, and emotions." —MJ DeMarco

Why read it?

Reading 'The Millionaire Fastlane' is like having an exhilarating chat over coffee with a funny friend who also happens to be your millionaire mentor.

Half the time, you'll be cracking up; the other half, you'll be scribbling down money-making ideas.

It's a compact blast of inspiration for anyone ready to speed up their entrepreneurial journey.

Day 11

Influence is about six principles of persuasion useful for sales, marketing, and negotiation.

Professor Robert Cialdini backs his ideas with a lot of science research.

The six principles are: reciprocity, commitment and consistency, social proof, liking, authority and scarcity.

"Our best evidence of what people truly feel and believe comes less from their words than from their deeds." —Robert Cialdini

Why read it?

Influence may be the greatest marketing book of all time.

But more than that, like a secret playbook of the human mind—a deep dive into our decision-making process.

Think of it as a crash course in "Why did I just agree to that?" or "Why did I just buy that?" It's a must-read, whether you are a marketer, salesperson, or you just want to communicate with more influence.

By the end, you'll understand why we say "yes" to things that make no sense, from buying stocks we know nothing about to subscribing to that cheese-of-the-month club. 🧀

Day 12

Thinking, Fast and Slow explains how people make decisions using two mental systems: "fast" thinking is instinctive and emotional, while "slow" thinking is deliberate and logical.

Daniel Kahneman helps us understand our when our mind fall into common biases and irrational shortcuts, so we can make better decisions in the future.

"A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth." —Daniel Kahneman
Day 13

Start With Why says that great companies, organizations, and leaders are those who first understand their 'Why' - their purpose, cause, or reason for existing.

Simon Sinek shows how leading companies like Apple inspire extraordinary loyalty with a strong focus on 'Why' they do what they do, not 'What' they sell, or 'How' they do things.

"People don't buy what you do; they buy why you do it. And what you do simply proves what you believe." —Simon Sinek
Day 14

Never Split the Difference shows how to win negotiations and communicate more influentially.

Chris Voss perfected his techniques over 25 years at the FBI, negotiating with kidnappers and terrorists.

He says we should work with emotions not just reason, demonstrate empathy, use open-ended questions and educate ourselves about cognitive biases.

"To get real leverage, you have to persuade them that they have something concrete to lose if the deal falls through." —Chris Voss

Why read it?

"Never Split the Difference" offers a thrilling ride into the world of elite negotiation, straight from the mind of an ex-FBI expert.

Chris Voss takes you inside high-stakes negotiations, revealing strategies that can help you in both your professional and personal life.

Imagine understanding the psychology of negotiation well enough to confidently buy a car, discuss a raise, close that important business deal—or even convince your friends to finally try that sushi restaurant you love. 🍣

Day 15

Traction explains an 'operating system' that can help entrepreneurs achieve more control and organization in your business.

Gino Wickman has assembled many practical management tools including: a 10-year vision, a people-grading chart, a data dashboard, a systems documentation method, and 90-day priorities called "Rocks."

"Above all else, your leaders need to be able to simplify, delegate, predict, systemize, and structure." —Gino Wickman

Why read it?

If you're burning out trying to push your small business beyond the startup phase and into real, sustainable growth, "Traction" by Gino Wickman may be right for you.

Wickman cuts through the noise with the Entrepreneurial Operating System (EOS), a clear framework that has helped many business owners stop spinning their wheels; and finally gain the grip to drive their business forward. 🛞

Day 16

"Profit First" by Mike Michalowicz introduces a simple cash management system for small businesses.

It says that by setting aside profit first—before paying expenses—you can build a business that is more consistently profitable and financially healthy.

"When less money is available to run your business, you will find ways to get the same or better results with less. By taking your profit first, you will be forced to think smarter and innovate more." —Mike Michalowicz

Why read it?

Profit first may be a game-changer for many small business owners.

It offers a straightforward approach to managing business finances by prioritizing profit.

If you're looking to improve your company's financial health without getting bogged down in complex accounting, I highly recommend giving it a read.

Day 17

$100M Offers by Alex Hormozi is your ultimate guide for turning any product or service into an irresistible offer—one that can skyrocket your sales and grow your business.

Hormozi, who has generated over $100 million in sales, reveals how to raise the perceived value of what you sell with strategies like premium pricing, offer stacking, and other psychological tactics.

"The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood." —Alex Hormozi

Why read it?

At the heart of every business is the offer——what you're essentially saying is, "Hey, give me your money, and I'll give you something cool in return." This book shows you how to "make people an offer so good they would feel stupid saying no." Along the way, you'll enjoy Hormozi's communication style, which is direct, blunt, but often hilarious.

Day 18

$100M Leads by Alex Hormozi is a book about how to increase sales by getting more engaged leads.

It teaches us how to create a valuable lead magnet, cold contact people you don't know, build a large audience of followers, scale advertising profitably, build an affiliate program, and much more.

"A person who pays with their time now is more likely to pay with their money later." —Alex Hormozi

Why read it?

If you're on the hunt for a game-changer in the world of business and lead generation, look no further than "$100M Leads" by Alex Hormozi.

Why listen to Hormozi?

Because he's not just another self-proclaimed business expert; he's a doer who has built and sold businesses.

This book is a deep dive into actionable strategies that Hormozi himself has used to skyrocket his companies' growth.

With his straightforward style and real-world examples, Hormozi cuts through the noise, offering clear, direct instruction to up your sales game.

Day 19

"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne introduces a groundbreaking approach to strategic business planning, focusing on creating uncontested market spaces (Blue Oceans) rather than competing in overcrowded markets (Red Oceans).

"Blue Ocean Strategy argues that firms need to go beyond competing and the mere improvement of product or services in overcrowded industries and pursue value innovation to open up new market space and make the competition irrelevant." —W. Chan Kim

Why read it?

Imagine that instead of focusing on beating your competitors, you could create a whole new market space where you had none?

It's an idea that is both liberating and compelling.

Through numerous case studies, these authors show how it has been done in the past and how we may be able to create our own Blue Ocean.

This book is a must read for anyone who wants to be an innovator and redefine their market so they can win.

Day 20

Shoe Dog is an inspiring story of entrepreneurship from Nike's founder Phil Knight.

He started as a regular kid who loved running and built the largest sportswear brand ever.

But there were many challenging times that Nike barely survived.

"Let everyone else call your idea crazy... just keep going. Don't stop. Don't even think of stopping until you get there, and don't give much thought to where 'there' is. Whatever comes, just don't stop." —Phil Knight
Day 21

DotCom Secrets is a guide to building a successful online business using marketing funnels.

Russel Brunson teaches how to grow an online audience with email marketing, multiply profits with "value ladders," and even provides exact scripts to create our own sales videos.

"One of the fundamental rules of marketing is that "a confused mind always says no."" —Russell Brunson

Why read it?

Russell Brunson is the marketing brain behind the multi-million dollar software company ClickFunnels.

In this book, he goes far beyond the basics, providing dozens of templates for effective sales funnels that can change the game for your online business.

It's a must-read for anyone serious about digital marketing, and probably contains more useful info than most thousand-dollar courses.

Day 22

"Traffic Secrets" by Russell Brunson is a guide to generating consistent traffic for your website and online business.

It covers fundamental marketing strategies, including sales funnels, email marketing, and competitive research.

The book also explains how to drive free traffic and run paid ads on platforms like YouTube, Google, Instagram, and Facebook.

"Being obsessed with your customer means understanding them just as well, if not better, than they understand themselves." —Russell Brunson

Why read it?

You should definitely read "Traffic Secrets" because it makes getting traffic to your website simple, and that's a crucial ingredient for any online business.

Based on his experience getting over 100,600 paying members to his ClickFunnels software, using traffic sources as diverse as Facebook Ads, Instagram posts, YouTube videos, Google SEO, affiliate marketing, and more.

Day 23

Elon Musk is a biography of the man who led Tesla, SpaceX and PayPal.

Musk inspires many people with his futuristic plans for new technologies, and his seemingly unstoppable ability to overcome all obstacles.

But his employees are often pushed to their limit, trying to reach impossible deadlines.

"What Musk has developed that so many of the entrepreneurs in Silicon Valley lack is a meaningful worldview. [...] Musk wants to... well... save the human race from self-imposed or accidental annihilation." —Ashlee Vance
Day 24

Trump: The Art of the Deal is a memoir from Donald Trump that gives us an inside look at his earlier real estate career, building his empire that includes skyscrapers and casinos.

Whether you love or hate Trump, you'll learn a lot about business, publicity and negotiation.

"Good publicity is preferable to bad, but from a bottom line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells." —Donald Trump
Day 25

"Made to Stick" by Chip and Dan Heath teaches how to explain your ideas and thoughts so they capture attention, persuade others, and stick in people's minds.

Learn why some ideas become popular and others fail using their research-based SUCCESs framework, which outlines six key principles: Simple, Unexpected, Concrete, Credible, Emotions, and Stories.

"The most basic way to get someone's attention is this: Break a pattern." —Chip Heath

Why read it?

Curious why some ideas become popular while others flop? "Made to Stick" by Chip and Dan Heath cracks the code on what makes ideas unforgettable, by analyzing everything from hit marketing campaigns to political slogans, classic folktales, and even crazy conspiracy theories.

Perfect for marketers, educators, entrepreneurs, or anyone eager to make their message as clingy as gum on a shoe in summer. 👟

Day 26

Steve Jobs is the official biography of the co-founder of Apple and Pixar.

He had an intense passion to create revolutionary products like the iPhone, iPad, iPod, iTunes, and Macintosh computers.

His personality was an unusual mix of Zen hippie and brash business visionary.

"In the annals of innovation, new ideas are only part of the equation. Execution is just as important." —Walter Isaacson

Why read it?

If you've ever wondered how a man who only owned black turtlenecks became the icon of innovation, or how persuasive one needs to be to sell a phone without buttons, this is your golden ticket!

Isaacson’s book isn’t just a biography; it’s a roller coaster ride through the ups and downs of a man who could sell sand in the desert.

For anyone into business, startups, or leadership, this book is like sitting down for a chat with the obsessive entrepreneur who thought different. 🖥️🍏

Day 27

Getting to Yes is the most important book on negotiation, according to many professionals.

It comes from leaders of The Harvard Negotiation Project, who wanted to help people negotiate agreements with less time and friction.

The four steps of the method are: people, interests, options and criteria.

"If you want someone to listen and understand your reasoning, give your interests and reasoning first and your conclusions or proposals later." —Roger Fisher
Day 28

Who Moved My Cheese? is a fable about dealing with life's never-ending change.

Spencer Johnson describes four small characters living in a maze.

One day, their cheese suddenly disappears.

They can either resist the change and suffer, or learn to embrace it and move onto something better.

"Life moves on and so should we." —Spencer Johnson MD