Expert Secrets by Russell Brunson is a guide to becoming an expert in any field and building a profitable business by selling products like books, courses, and coaching. He shares strategies for building a loyal audience through storytelling, copywriting, persuasion, and movement-building, along with his "perfect webinar" script for creating an effective sales funnel.
"The expert offers someone a new opportunity and then guides them to a result with a future-based cause." —Russell Brunson
Why should you read it? You should read Expert Secrets if you want to turn your knowledge or passion into something impactful and profitable. Brunson doesn’t just discuss marketing theories—he gives you a clear roadmap with actionable steps to build a thriving online business and connect meaningfully with your audience.
Grit says being a top achiever is less about natural talent and more about your "grit," which means working consistently and staying interested in one direction for multiple years. Angela Duckworth shares research on how we can become grittier, and help others do so too.
"Here’s what science has to say: passion for your work is a little bit of discovery, followed by a lot of development, and then a lifetime of deepening." —Angela Duckworth
Crucial Conversations teaches you how to handle difficult conversations at work and home, especially when people have opposing opinions, strong feelings, and the outcome matters. The book gives you tools and strategies to speak honestly yet respectfully, so you can communicate your thoughts and needs, while maintaining good relationships.
"People who are skilled at dialogue do their best to make it safe for everyone to add their meaning to the shared pool—even ideas that at first glance appear controversial, wrong, or at odds with their own beliefs." —Kerry Patterson
Why should you read it? Crucial Conversations equips you with practical tools to handle challenging conversations gracefully and effectively. Whether it's a tough talk with a colleague, a heart-to-heart with a loved one, or negotiating in high-stress situations, this book helps you stay composed and achieve the best possible outcomes. It's a must-read for anyone looking to improve their communication skills and build stronger relationships.
The Prosperous Coach will help you create a coaching business that is profitable AND fulfilling. You'll learn how to create clients through giving a powerful experience of coaching. Steve and Rich also share their best tips to become disciplined, charge higher fees and sell with confidence.
"The kind of clients you would love to work with are only created in a conversation." —Steve Chandler