"Made to Stick" by Chip and Dan Heath teaches how to explain your ideas and thoughts so they capture attention, persuade others, and stick in people's minds.
Learn why some ideas become popular and others fail using their research-based SUCCESs framework, which outlines six key principles: Simple, Unexpected, Concrete, Credible, Emotions, and Stories.
"The most basic way to get someone's attention is this: Break a pattern." —Chip Heath
Why should you read it?
Curious why some ideas become popular while others flop? "Made to Stick" by Chip and Dan Heath cracks the code on what makes ideas unforgettable, by analyzing everything from hit marketing campaigns to political slogans, classic folktales, and even crazy conspiracy theories.
Perfect for marketers, educators, entrepreneurs, or anyone eager to make their message as clingy as gum on a shoe in summer. 👟
$100M Leads by Alex Hormozi is a book about how to increase sales by getting more engaged leads.
It teaches us how to create a valuable lead magnet, cold contact people you don't know, build a large audience of followers, scale advertising profitably, build an affiliate program, and much more.
"A person who pays with their time now is more likely to pay with their money later." —Alex Hormozi
Why should you read it?
If you're on the hunt for a game-changer in the world of business and lead generation, look no further than "$100M Leads" by Alex Hormozi.
Why listen to Hormozi?
Because he's not just another self-proclaimed business expert; he's a doer who has built and sold businesses.
This book is a deep dive into actionable strategies that Hormozi himself has used to skyrocket his companies' growth.
With his straightforward style and real-world examples, Hormozi cuts through the noise, offering clear, direct instruction to up your sales game.
"Traffic Secrets" by Russell Brunson is a guide to generating consistent traffic for your website and online business.
It covers fundamental marketing strategies, including sales funnels, email marketing, and competitive research.
The book also explains how to drive free traffic and run paid ads on platforms like YouTube, Google, Instagram, and Facebook.
"Being obsessed with your customer means understanding them just as well, if not better, than they understand themselves." —Russell Brunson
Why should you read it?
You should definitely read "Traffic Secrets" because it makes getting traffic to your website simple, and that's a crucial ingredient for any online business.
Based on his experience getting over 100,600 paying members to his ClickFunnels software, using traffic sources as diverse as Facebook Ads, Instagram posts, YouTube videos, Google SEO, affiliate marketing, and more.
"Million Dollar Weekend" by Noah Kagan is a step-by-step guide for entrepreneurs on how to launch a business in just 48 hours.
It focuses on overcoming fears of failure and rejection, offering practical methods for generating ideas, validating them, and quickly acquiring paying customers.
"Small EXPERIMENTS, repeated over time, are the recipe for transformation in business, and life." —Noah Kagan
Why should you read it?
You should read "Million Dollar Weekend" if you're serious about starting a business but find yourself stuck in the planning phase.
Noah Kagan's approach is all about getting out of your own way, launching quickly, and learning from real-world feedback.
The advice is straightforward, actionable, and designed to help you make tangible progress toward a successful business in a short time frame.