The 14 Best Digital Marketing Books of All Time (2024)

DotCom Secrets is a guide to building a successful online business using marketing funnels. Russel Brunson teaches how to grow an online audience with email marketing, multiply profits with "value ladders," and even provides exact scripts to create our own sales videos.

Why should you read it? Russell Brunson is the marketing brain behind the multi-million dollar software company ClickFunnels. In this book, he goes far beyond the basics, providing dozens of templates for effective sales funnels that can change the game for your online business. It's a must-read for anyone serious about digital marketing, and probably contains more useful info than most thousand-dollar courses.

"Traffic Secrets" by Russell Brunson is a guide to generating consistent traffic for your website and online business. It covers fundamental marketing strategies, including sales funnels, email marketing, and competitive research. The book also explains how to drive free traffic and run paid ads on platforms like YouTube, Google, Instagram, and Facebook.

Why should you read it? You should definitely read "Traffic Secrets" because it makes getting traffic to your website simple, and that's a crucial ingredient for any online business. Based on his experience getting over 100,600 paying members to his ClickFunnels software, using traffic sources as diverse as Facebook Ads, Instagram posts, YouTube videos, Google SEO, affiliate marketing, and more.

$100M Offers by Alex Hormozi teaches business owners how to create irresistible offers that sell better and at higher prices. He explains how to increase revenue by raising the perceived value of your product or service, using strategies like premium pricing, risk-free guarantees, stacking, bonuses, scarcity, and exclusivity.

Why should you read it? At the heart of every business is the offer——what you're essentially saying is, "Hey, give me your money, and I'll give you something cool in return." This book is packed with many powerful strategies that will transform your approach to sales and pricing. The end result? To show you how to "make people an offer so good they would feel stupid saying no." Along the way, you'll enjoy Hormozi's communication style, which is direct, blunt, but often hilarious.

The Millionaire Fastlane is about getting wealthy and retiring in 10 years rather than 40 years. At first the title may sound unrealistic, but MJ DeMarco offers hard-earned business wisdom based on his success making millions of dollars after building a limousine booking website.

Why should you read it? Reading 'The Millionaire Fastlane' is like having an exhilarating chat over coffee with a funny friend who also happens to be your millionaire mentor. Half the time, you'll be cracking up; the other half, you'll be scribbling down money-making ideas. It's a compact blast of inspiration for anyone ready to speed up their entrepreneurial journey.

$100M Leads by Alex Hormozi is a book about how to increase sales by getting more engaged leads. It teaches us how to create a valuable lead magnet, cold contact people you don't know, build a large audience of followers, scale advertising profitably, build an affiliate program, and much more.

Why should you read it? If you're on the hunt for a game-changer in the world of business and lead generation, look no further than "$100M Leads" by Alex Hormozi. Why listen to Hormozi? Because he's not just another self-proclaimed business expert; he's a doer who has built and sold businesses. This book is a deep dive into actionable strategies that Hormozi himself has used to skyrocket his companies' growth. With his straightforward style and real-world examples, Hormozi cuts through the noise, offering clear, direct instruction to up your sales game.

YouTube Secrets is a must-read if you want to start a YouTube channel to make money. Sean and Benji—the creators of multiple popular channels—help you unlock the YouTube algorithm, explain how to grow a channel from zero, and share many methods for making income. (Hint: Expect hard work!)

Why should you read it? This is your no-nonsense insider's guide to conquering YouTube, even if you're just armed with your phone and a dream. But, let's be honest, becoming a YouTube star isn't as easy as posting a cat video and waiting for fame. Many of us have been there, uploading that first awkward video and then constantly refreshing the page for that one extra view. This book unpacks must-know tips, especially about that mysterious YouTube algorithm, so you can go from zero to hero (or at least stop talking to an audience of just your mom and grandma).

Influence is about six principles of persuasion useful for sales, marketing, and negotiation. Professor Robert Cialdini backs his ideas with a lot of science research. The six principles are: reciprocity, commitment and consistency, social proof, liking, authority and scarcity.

Why should you read it? Influence may be the greatest marketing book of all time. But more than that, like a secret playbook of the human mind—a deep dive into our decision-making process. Think of it as a crash course in "Why did I just agree to that?" or "Why did I just buy that?" It's a must-read, whether you are a marketer, salesperson, or you just want to communicate with more influence. By the end, you'll understand why we say "yes" to things that make no sense, from buying stocks we know nothing about to subscribing to that cheese-of-the-month club. 🧀

The 4-Hour Workweek is about building a passive income business so we can escape the usual 40-hour workweek, and design our ideal lifestyle. Tim Ferris also shows how we can improve our productivity by following the 80/20 rule and a 'low information diet.'

Why should you read it? This book is practically the bible of the "digital nomad" movement, where some people figured out how to work from their laptop anywhere in the world. To most people it sounds like a complete fantasy: Imagine traveling the world, indulging your curiosity, all while your business runs itself. But Tim Ferriss shares many inspirational case studies of people who have done it successfully. It's kind of like finding out that unicorns are real—and they know how to code websites! This book has opened the eyes of countless people that a radically different, unconventional type of lifestyle is possible.

Contagious by Jonah Berger is a great read for anyone into marketing, influence, or the psychology of consumer behavior. It explores what makes people share. In other words: why do certain products, ideas, or content 'go viral'? A lot of research is simplified into 6 key principles: social currency, triggers, emotion, public, practical value, and stories.

Why should you read it? Ever open up Facebook and wonder why your post got two likes while your friend's got a hundred? This book is a deep dive into the research of what makes people want to share and spread ideas. Perfect for anyone that wants to capture more attention in our age of algorithms and social media apps.

Hooked is a guide for product designers, marketers, and entrepreneurs, showing them how to create digital products that are engaging, compelling, and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps daily. His "Hooked Model" has 4 stages: trigger, action, variable reward, and investment.

Why should you read it? If you're dreaming of creating the next Instagram or just curious about why we can't put down our phones, then this book is your go-to guide. Nir Eyal takes the "habit loop" idea (made popular by books like Atomic Habits), then he spins it upside down, to reveal the secrets behind apps that are highly engaging and habit-forming. It's your blueprint to making anything - from your new app to your social media channel - as irresistible as that last slice of pizza. 🍕

"Made to Stick" by Chip and Dan Heath teaches how to explain your ideas and thoughts so they capture attention, persuade others, and stick in people's minds. Learn why some ideas become popular and others fail using their research-based SUCCESs framework, which outlines six key principles: Simple, Unexpected, Concrete, Credible, Emotions, and Stories.

Why should you read it? Curious why some ideas become popular while others flop? "Made to Stick" by Chip and Dan Heath cracks the code on what makes ideas unforgettable, by analyzing everything from hit marketing campaigns to political slogans, classic folktales, and even crazy conspiracy theories. Perfect for marketers, educators, entrepreneurs, or anyone eager to make their message as clingy as gum on a shoe in summer. 👟

"Building a StoryBrand" by Donald Miller teaches business owners how to clarify your message using storytelling principles. It outlines a seven-part framework to help brands create a clear, compelling narrative that resonates with your customers. This makes sure your message captivates attention, is understood easily, and drives more sales.

"Million Dollar Weekend" by Noah Kagan is a step-by-step guide for entrepreneurs on how to launch a business in just 48 hours. It focuses on overcoming fears of failure and rejection, offering practical methods for generating ideas, validating them, and quickly acquiring paying customers.

Why should you read it? You should read "Million Dollar Weekend" if you're serious about starting a business but find yourself stuck in the planning phase. Noah Kagan's approach is all about getting out of your own way, launching quickly, and learning from real-world feedback. The advice is straightforward, actionable, and designed to help you make tangible progress toward a successful business in a short time frame.

Expert Secrets by Russell Brunson is a guide to becoming an expert in any field and building a profitable business by selling products like books, courses, and coaching. He shares strategies for building a loyal audience through storytelling, copywriting, persuasion, and movement-building, along with his "perfect webinar" script for creating an effective sales funnel.

Why should you read it? You should read Expert Secrets if you want to turn your knowledge or passion into something impactful and profitable. Brunson doesn’t just discuss marketing theories—he gives you a clear roadmap with actionable steps to build a thriving online business and connect meaningfully with your audience.