Day 1
Scientific Advertising is a classic book often recommended for learning copywriting—or how to write ads that really sell.
The author, Claude Hopkins, shares effective strategies like always testing your ads, thinking of ads like salespeople, how to offer free samples, and key insights into human psychology.
"The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success depends on doing that to the exclusion of everything else." —Claude Hopkins
Why read it?
You should read "Scientific Advertising" because it fundamentally changes how you approach advertising.
Hopkins' principles are timeless and provide a clear framework for creating ads that work.
His emphasis on testing and data-driven decisions ensures that every dollar spent on advertising is used effectively.
Whether you're new to advertising or a seasoned professional, this book offers valuable insights that can enhance your marketing efforts and drive better results.
Day 2
"Traffic Secrets" by Russell Brunson is a guide to generating consistent traffic for your website and online business.
It covers fundamental marketing strategies, including sales funnels, email marketing, and competitive research.
The book also explains how to drive free traffic and run paid ads on platforms like YouTube, Google, Instagram, and Facebook.
"Being obsessed with your customer means understanding them just as well, if not better, than they understand themselves." —Russell Brunson
Why read it?
You should definitely read "Traffic Secrets" because it makes getting traffic to your website simple, and that's a crucial ingredient for any online business.
Based on his experience getting over 100,600 paying members to his ClickFunnels software, using traffic sources as diverse as Facebook Ads, Instagram posts, YouTube videos, Google SEO, affiliate marketing, and more.
Day 3
Expert Secrets by Russell Brunson is a guide to becoming an expert in any field and building a profitable business by selling products like books, courses, and coaching.
He shares strategies for building a loyal audience through storytelling, copywriting, persuasion, and movement-building, along with his "perfect webinar" script for creating an effective sales funnel.
"The expert offers someone a new opportunity and then guides them to a result with a future-based cause." —Russell Brunson
Why read it?
You should read Expert Secrets if you want to turn your knowledge or passion into something impactful and profitable.
Brunson doesn’t just discuss marketing theories—he gives you a clear roadmap with actionable steps to build a thriving online business and connect meaningfully with your audience.
Day 4
"Sell Like Crazy" by Sabri Suby is a no-fluff guide to writing ads, offers, and marketing messages that sell.
Written by Australian entrepreneur Sabri Suby, the book is aimed at business owners, marketers, and entrepreneurs who want to generate more leads and sales consistently.
"The ability to write ads and marketing messages that sell is by far the most lethal money-making skill you could ever hope to acquire." —Sabri Suby
Why read it?
You should read Sell Like Crazy because it cuts through the fluff and shows you exactly how to grow a business using simple, proven sales and marketing strategies.
It’s not some hyped-up theory book—it’s a field guide written by someone who’s actually built wildly successful marketing campaigns from scratch.
If you're tired of guessing how to get clients or make your website actually sell something, this book will show you what works—and how to do it without feeling like a pushy salesperson.
