The Everything Store is about how Jeff Bezos grew Amazon—from a simple online bookstore into the 5th largest company in the world.
He did it with a mix of great timing, customer obsession, and relentless competition.
"They agreed on five core values [...]: customer obsession, frugality, bias for action, ownership, and high bar for talent. Later Amazon would add a sixth value, innovation." —Brad Stone
DotCom Secrets is a guide to building a successful online business using marketing funnels.
Russel Brunson teaches how to grow an online audience with email marketing, multiply profits with "value ladders," and even provides exact scripts to create our own sales videos.
"One of the fundamental rules of marketing is that "a confused mind always says no."" —Russell Brunson
Why should you read it?
Russell Brunson is the marketing brain behind the multi-million dollar software company ClickFunnels.
In this book, he goes far beyond the basics, providing dozens of templates for effective sales funnels that can change the game for your online business.
It's a must-read for anyone serious about digital marketing, and probably contains more useful info than most thousand-dollar courses.
"Building a StoryBrand" by Donald Miller teaches business owners how to clarify your message using storytelling principles.
It outlines a seven-part framework to help brands create a clear, compelling narrative that resonates with your customers.
This makes sure your message captivates attention, is understood easily, and drives more sales.
"The first mistake brands make is they fail to focus on the aspects of their offer that will help people survive and thrive" —Donald Miller
Expert Secrets by Russell Brunson is a guide to becoming an expert in any field and building a profitable business by selling products like books, courses, and coaching.
He shares strategies for building a loyal audience through storytelling, copywriting, persuasion, and movement-building, along with his "perfect webinar" script for creating an effective sales funnel.
"The expert offers someone a new opportunity and then guides them to a result with a future-based cause." —Russell Brunson
Why should you read it?
You should read Expert Secrets if you want to turn your knowledge or passion into something impactful and profitable.
Brunson doesn’t just discuss marketing theories—he gives you a clear roadmap with actionable steps to build a thriving online business and connect meaningfully with your audience.