The 26 Best Entrepreneur Books of All Time (2024)

$100M Leads by Alex Hormozi is a book about how to increase sales by getting more engaged leads. It teaches us how to create a valuable lead magnet, cold contact people you don't know, build a large audience of followers, scale advertising profitably, build an affiliate program, and much more.

The Everything Store is about how Jeff Bezos grew Amazon—from a simple online bookstore into the 5th largest company in the world. He did it with a mix of great timing, customer obsession, and relentless competition.

Made in Japan is the autobiography of Akio Morita, who co-founded Sony and grew it to become one of the largest electronics companies in the world. Akio shares his advice for management, leadership and innovation. He also explains many differences in the working culture between Japan and the West.

"Made to Stick" by Chip and Dan Heath teaches how to explain your ideas and thoughts so they capture attention, persuade others, and stick in people's minds. Learn why some ideas become popular and others fail using their research-based SUCCESs framework, which outlines six key principles: Simple, Unexpected, Concrete, Credible, Emotions, and Stories.

Influence is about six principles of persuasion useful for sales, marketing, and negotiation. Professor Robert Cialdini backs his ideas with a lot of science research. The six principles are: reciprocity, commitment and consistency, social proof, liking, authority and scarcity.

Grinding It Out is about how McDonald's grew to be one of the biggest companies in the world. Ray Kroc did it through seizing the right opportunity, perfecting the fundamentals of the business, always emphasizing growth, and persisting until he found the successful strategy.

Total Recall by Arnold Schwarzenegger is the incredible true life story of the bodybuilding icon, Hollywood superstar, and former California Governor. From his humble beginnings in a small village in Austria, to chasing his unique American Dream, Arnold inspires us to stay hungry on our own path to success.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a must-read classic in the marketing world. It reveals that branding success comes from being first and unique in the market, not from having the best product. A practical guide loaded with examples from Coca-Cola, Apple, Toyota, etc.

How to Fail at Almost Everything and Still Win Big is about the hilarious wisdom and many business failures of Scott Adams, creator of Dilbert. He shares pragmatic strategies for increasing our odds of success—by using systems over goals, building a talent stack and repeating (mysteriously powerful) affirmations.

"Building a StoryBrand" by Donald Miller teaches business owners how to clarify your message using storytelling principles. It outlines a seven-part framework to help brands create a clear, compelling narrative that resonates with your customers. This makes sure your message captivates attention, is understood easily, and drives more sales.

"Pour Your Heart Into It" by Howard Schultz, the former CEO of Starbucks, is a memoir that details the story of how Starbucks grew from a small coffee shop in Seattle into a global brand. The book combines Schultz's personal journey with the principles and values that guided him in building Starbucks, emphasizing the importance of passion, perseverance, and authenticity in business.