The 4 Best Free Books of All Time (2024)
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Influence is about six principles of persuasion useful for sales, marketing, and negotiation.
Professor Robert Cialdini backs his ideas with a lot of science research.
The six principles are: reciprocity, commitment and consistency, social proof, liking, authority and scarcity.
"Our best evidence of what people truly feel and believe comes less from their words than from their deeds." —Robert Cialdini
Why should you read it?
Influence may be the greatest marketing book of all time.
But more than that, like a secret playbook of the human mind—a deep dive into our decision-making process.
Think of it as a crash course in "Why did I just agree to that?" or "Why did I just buy that?" It's a must-read, whether you are a marketer, salesperson, or you just want to communicate with more influence.
By the end, you'll understand why we say "yes" to things that make no sense, from buying stocks we know nothing about to subscribing to that cheese-of-the-month club. 🧀
Meditations by Marcus Aurelius is a classic of Stoic philosophy and shows us how to become more self-disciplined, stop caring what people think, and control our emotions.
The author was a powerful Roman Emperor about 2,000 years ago and wrote down these ideas in a private journal to himself.
"Choose not to be harmed—and you won't feel harmed. Don't feel harmed—and you haven't been." —Marcus Aurelius
The 48 Laws of Power by Robert Greene is a self-help book that explains how powerful people have gained and maintained their control over the centuries.
While controversial for its manipulative tactics, this book also shares eye-opening insights into history, strategy, and human nature.
"Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish." —Robert Greene
$100M Offers by Alex Hormozi teaches business owners how to create irresistible offers that sell better and at higher prices.
He explains how to increase revenue by raising the perceived value of your product or service, using strategies like premium pricing, risk-free guarantees, stacking, bonuses, scarcity, and exclusivity.
"The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood." —Alex Hormozi
Why should you read it?
At the heart of every business is the offer——what you're essentially saying is, "Hey, give me your money, and I'll give you something cool in return." This book is packed with many powerful strategies that will transform your approach to sales and pricing.
The end result?
To show you how to "make people an offer so good they would feel stupid saying no." Along the way, you'll enjoy Hormozi's communication style, which is direct, blunt, but often hilarious.