Day 1
Propaganda is an eye-opening look at how public opinion can be manipulated through media, for political power and profit.
Edward Bernays says that in politics, an "invisible government" of thought leaders shape public discussion.
And in business, companies use "public relations" techniques to control their reputation.
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." —Edward Bernays
Day 2
The 48 Laws of Power by Robert Greene is a self-help book that explains how powerful people have gained and maintained their control over the centuries.
While controversial for its manipulative tactics, this book also shares eye-opening insights into history, strategy, and human nature.
"Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish." —Robert Greene
Day 3
Influence is about six principles of persuasion useful for sales, marketing, and negotiation.
Professor Robert Cialdini backs his ideas with a lot of science research.
The six principles are: reciprocity, commitment and consistency, social proof, liking, authority and scarcity.
"Our best evidence of what people truly feel and believe comes less from their words than from their deeds." —Robert Cialdini
Why read it?
Influence may be the greatest marketing book of all time.
But more than that, like a secret playbook of the human mind—a deep dive into our decision-making process.
Think of it as a crash course in "Why did I just agree to that?" or "Why did I just buy that?" It's a must-read, whether you are a marketer, salesperson, or you just want to communicate with more influence.
By the end, you'll understand why we say "yes" to things that make no sense, from buying stocks we know nothing about to subscribing to that cheese-of-the-month club. 🧀
