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Hooked is a guide for product designers, marketers, and entrepreneurs, showing them how to create digital products that are engaging, compelling, and habit-forming. Nir Eyal reveals how big tech companies like Google, Twitter and Facebook keep us coming back to their apps daily. His "Hooked Model" has 4 stages: trigger, action, variable reward, and investment.
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Zero to One is about the future of technology and a guide for startup business founders. Peter Thiel is a billionaire entrepreneur and investor that shares many unconventional ideas. He says entrepreneurs should avoid competition. Instead build a (legal) monopoly selling something completely new and incomparable.
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"The Lean Startup" by Eric Ries is about how to build new startup businesses smarter, using lean and agile methods. It emphasizes launching a Minimum Viable Product, gathering customer feedback with scientific tests, and pivoting based on insights. This approach helps quickly develop valuable products that truly benefit customers.
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"The Design of Everyday Things" by Don Norman explains the principles of good design and usability. The book outlines a process for creating products, services, and apps that are intuitive and user-friendly by taking into account human psychology. It also identifies common design mistakes that make products frustrating to use and offers solutions to avoid these pitfalls.