The 22 Best Sales Books of All Time (2024)

Welcome to our Best Sales Books Collection. Here you’ll find summaries of the best books on sales.

Whether you’re a sales rep or in sales management, these must-reads will help you close deals, build relationships, and boost revenue.

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 Summary

Trump: The Art of the Deal is a memoir from Donald Trump that gives us an inside look at his earlier real estate career, building his empire that includes skyscrapers and casinos.

Whether you love or hate Trump, you'll learn a lot about business, publicity and negotiation.

"Good publicity is preferable to bad, but from a bottom line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells." —Donald Trump
 Summary

The Prosperous Coach will help you create a coaching business that is profitable AND fulfilling.

You'll learn how to create clients through giving a powerful experience of coaching.

Steve and Rich also share their best tips to become disciplined, charge higher fees and sell with confidence.

"The kind of clients you would love to work with are only created in a conversation." —Steve Chandler
 Summary

Crucial Conversations teaches you how to handle difficult conversations at work and home, especially when people have opposing opinions, strong feelings, and the outcome matters.

The book gives you tools and strategies to speak honestly yet respectfully, so you can communicate your thoughts and needs, while maintaining good relationships.

"People who are skilled at dialogue do their best to make it safe for everyone to add their meaning to the shared pool—even ideas that at first glance appear controversial, wrong, or at odds with their own beliefs." —Kerry Patterson

Why should you read it?

Crucial Conversations equips you with practical tools to handle challenging conversations gracefully and effectively.

Whether it's a tough talk with a colleague, a heart-to-heart with a loved one, or negotiating in high-stress situations, this book helps you stay composed and achieve the best possible outcomes.

It's a must-read for anyone looking to improve their communication skills and build stronger relationships.

 Summary

"Predictably Irrational" by Dan Ariely explores the hidden forces that shape our decisions, demonstrating through a series of experiments and insights that humans do not always act rationally.

Ariely delves into behavioral economics to explain why people often make irrational choices in their daily lives and how these choices affect consumer behavior.

"Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities." —Dan Ariely

Why should you read it?

Dan Ariely uses engaging research and real-world examples to show just how often we stray from rationality.

This book is not only fascinating but also immensely useful, particularly for marketers, as it explains the underlying motives behind consumer choices.

Whether you’re a professional in the field or simply curious about human nature, this book offers valuable insights into the irrational ways we all behave.

 Summary

"Building a StoryBrand" by Donald Miller teaches business owners how to clarify your message using storytelling principles.

It outlines a seven-part framework to help brands create a clear, compelling narrative that resonates with your customers.

This makes sure your message captivates attention, is understood easily, and drives more sales.

"The first mistake brands make is they fail to focus on the aspects of their offer that will help people survive and thrive" —Donald Miller
 Summary

Expert Secrets by Russell Brunson is a guide to becoming an expert in any field and building a profitable business by selling products like books, courses, and coaching.

He shares strategies for building a loyal audience through storytelling, copywriting, persuasion, and movement-building, along with his "perfect webinar" script for creating an effective sales funnel.

"The expert offers someone a new opportunity and then guides them to a result with a future-based cause." —Russell Brunson

Why should you read it?

You should read Expert Secrets if you want to turn your knowledge or passion into something impactful and profitable.

Brunson doesn’t just discuss marketing theories—he gives you a clear roadmap with actionable steps to build a thriving online business and connect meaningfully with your audience.